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Guests at a campaign launch event
A community gathering at a university event
Guests in conversation at an evening reception
Delegates applauding in the audience
Alumni reconnecting at a celebration

Creating the moments that move campaigns forward.

We help universities and purpose-led organisations create events and experiences that strengthen relationships, build momentum and deliver lasting impact.

Because the most important events are never just events. They’re part of a much bigger journey.

From London to Singapore, Beijing to New York, we partner with clients wherever their audiences, communities and ambitions take them.

Guests networking at a university event

Who we work with

Trusted by organisations creating meaningful moments.

We work with universities, charities, membership organisations and purpose-led institutions across the UK and internationally, helping them engage communities, strengthen relationships and bring ambitious ideas to life.

Our clients

  • UCL
  • King’s College London
  • University of Oxford
  • University of Glasgow
  • University of London
  • Imperial College London
  • Queen Mary University of London
  • St George’s, University of London
  • University of Nottingham
  • University of Sheffield
  • Leeds Trinity University
  • British Council
  • CASE
  • Wonkhe
Guests cheering under falling confetti at a gala

Beyond the moment

Events are the moment. Impact is what follows.

A campaign launch that builds belief.
A supporter event that strengthens relationships.
An alumni programme that deepens connection.
A leadership gathering that inspires action.

The most successful experiences are not defined by attendance alone. They’re defined by what happens because people came together.

That’s what we help our clients achieve.

Delegates at the Developing Leaders of the Future programme

Building connections

Every important relationship has defining moments.

A prospective student imagining themselves here.
A graduate reconnecting with their institution.
A supporter choosing to take the next step.
A stakeholder becoming an advocate.

We help organisations recognise these moments, shape them thoughtfully and build on what follows.

Our approach

Why Assemble?

We understand your world

Deep experience of higher education and complex stakeholder environments

We turn ideas into action

Strategic and creative input, always backed by confident delivery.

We work alongside you

Our team becomes an extension of your team.

We build the best team

Trusted specialists assembled around the needs of the work.

We deliver internationally

Creating experiences across the UK and around the world.

Event team at work during a live event

Flexible by design

The right support at the right time.

Some projects need strategic input at the outset. Others need creative thinking, additional capacity or specialist expertise. Some need an experienced team to lead delivery from start to finish.

Every project is different, so we bring together the people and expertise needed to support the ambition, rather than forcing clients into a fixed way of working.

Our work

A glimpse of our work

What our clients say

“Launching Here, it will happen in UCL’s bicentenary year was a defining moment for our university. We wanted to do more than announce a campaign. We wanted people to experience the ambition, optimism and sense of possibility at its heart, and to feel inspired to be part of what comes next. Assemble played an important role in helping us realise that ambition. Their creativity and production expertise helped translate our vision into experiences that were bold, engaging and unmistakably UCL, from our flagship launch at the British Museum to celebrations with our international community.

The response from our alumni, donors and friends has been wonderful. We’ve created real energy and momentum around the campaign, and Assemble’s contribution helped us begin this important chapter in a way that felt both ambitious and deeply human.”

Angharad Milenkovic Vice President (Advancement), UCL

“The U21 Annual Network Meeting and Leadership Summit was a cornerstone of the University of Glasgow’s 575th anniversary celebrations, bringing together global leaders to address the key opportunities and challenges shaping the future of higher education. Throughout the planning and delivery of the Summit, Assemble played a pivotal role combining strategic insight with creativity, professionalism, and exceptional attention to detail.

Their team integrated seamlessly with colleagues across the University, taking the time to understand our ambitions and helping us deliver an event that reflected both the University’s global reputation and impact, and the significance of our 575th anniversary. Their collaborative approach, expertise, and commitment to excellence were instrumental to the Summit’s success. I would not hesitate to recommend Assemble to any institution seeking a trusted and highly effective event partner.”

Rachel Sandison OBE Deputy Vice Chancellor (External Engagement), University of Glasgow

“We hired Assemble Events to manage the elements of our annual alumni weekend that required some real technical expertise. Emma worked tirelessly with our colleagues in the colleges and departments to ensure that they were up to speed with the technology and could confidently deliver a hybrid experience for their alumni. We couldn’t have done it without her!”

Christine Fairchild Former Director of Alumni Relations, University of Oxford

“Working with Emma and her team from Assemble Events is always a pleasure. Their calm, well-organised approach to their work and their planning is consistent, reliable, and reassuring. Their breadth of experience, operating nationally and internationally, is invaluable. We value our partnership with Assemble Events on the CASE Global Leaders Programme immensely.”

Sue Cunningham President & CEO, CASE

“Assemble Events came in to support our team during a really busy period. With their help, our whole new team was supported in taking on our summer graduation ceremonies for over 5000 students. Not only did they support the team, they upskilled them too. We were delighted with the support provided by Assemble Events. They provided us with expert guidance and advice, were reliable, efficient and always on hand in the lead up to the event and beyond. They helped us make sure each day of the event ran smoothly and that all stakeholders were managed beautifully.”

Chiara Martinelli Interim Head of Events and Ceremonies, Queen Mary, University of London

“Our longstanding collaboration with Assemble Events has been excellent and continues to grow year on year. The team plays a valued role in designing and delivering Alumni UK’s central online learning and development offer, particularly our Sector Spotlights, disability inclusion events and flagship annual festival, Alumni UK Live. Their professionalism, creativity and attention to detail, combined with a strong understanding of our objectives and global audience, help us deliver engaging, accessible and high-quality events. We greatly value their collaborative approach and commitment and look forward to building on this successful partnership.”

Maria Tsakali Alumni UK, British Council

“We commissioned Assemble Events to help us map out the work required to develop our student recruitment events strategy. Emma took the time to understand the unique nature of our institution and through working with colleagues and existing data, Emma was able to synthetise our challenges and guide us through creating a realistic action plan to overcome them.”

Jack Tomlinson Former Head of Marketing, St George’s, University of London

“What sets Assemble apart is that they feel less like an agency and more like a trusted partner. They understand the higher education sector, they understand the audiences we’re trying to engage, and they care as much about the outcomes as they do the event itself. Combining strategic thinking, creative insight and exceptional delivery, they’ve built a reputation that makes them an obvious choice for universities looking to bring people together in meaningful ways. Quite simply, once you’ve experienced that combination of sector understanding, partnership and quality, it’s hard to see why you’d ask anyone else.”

Mark Leach MBE Founder and Editor in Chief, Wonkhe

“At LTU we have now had the absolute pleasure or working with Assemble Events for a number of key projects. We are looking forward to future opportunities to work with assemble and would recommend them to anyone who wants the highest quality of consultancy for all elements of the assemble portfolio.”

Ruth Wilson Director of Student Support and Engagement, Leeds Trinity University

“It has been great to work with Emma on our campaign event planning. Her insight was particularly helpful whilst we were brainstorming ideas. We now have executive buy-in for an exciting programme of launch events that is tailored to our various audiences. Thank you Emma and Assemble Events.”

Paula Gould Head of Campaign Management, University of Sheffield

“Working with Assemble has been a genuinely collaborative experience. The Assemble Events team took the time to understand our objectives, our alumni community and the experience we wanted to create. They brought creativity and fresh thinking to the process, while remaining practical, responsive and focused on delivery. Their support helped us develop an event that felt distinctive, welcoming and right for the University of London and our graduates.”

Andrew Williams Head of Alumni Engagement, Philanthropy and Alumni Engagement, University of London

“Working with Assemble Events, and Nikki specifically, not only provided the practical advice and logistical support that we needed during a busy time, but it was a pleasure to work with them. Communication was clear and the whole process was driven with energy and positivity. Ultimately, we had confidence in a well-planned trip, which ran very smoothly. Thank you!”

Caroline Wallard Development Director & Fellow, St John’s College Oxford

“Working with Assemble on the launch of UCL’s Here, it will happen campaign was a genuinely exciting experience. We had an ambitious creative vision and a complex programme to deliver, and the team brought the imagination, expertise and energy to help us realise it.

Throughout the process, Assemble combined brilliant creative thinking with impressive attention to detail, helping us translate our ambitions into engaging and memorable experiences. They challenged us constructively, worked incredibly closely with our teams and really understood what we were trying to achieve.

The result was a series of high-quality experiences that captured the spirit of UCL and created a real sense of excitement and connection among our alumni and supporters. We’re hugely proud of what we achieved together.”

Emma Hallett Executive Director of Alumni & Donor Engagement, Office of the Vice-President (Advancement), UCL

“I had the pleasure of partnering with Assemble Events to deliver my university’s presence at a large international sustainability conference in Thailand. Assemble supported my project team by providing specialist event support and project management that allowed our team, operating across divisions and global campuses, to deliver a top-quality series of events engaging key cross-sector stakeholders.

Assemble brought both experience in overseas events management and a valuable network of international contacts that helped make a complex project run smoothly. Assemble helped us find excellent venues for in-person events, negotiate contracts with overseas vendors, manage online registration processes for public events, interface with conference organisers, and publish a sleek final report showcasing how the project met its KPIs.

The team was brilliant to work with, demonstrated consistent professionalism and kindness, anticipated potential obstacles before they arose, and calmly addressed and overcame challenges when they did arise. They were a delight to work with on all fronts.”

John Coggin Head of Research Advocacy, University of Nottingham

“The University of London has worked with Assemble Events and Emma over the past four years on a range of events, and Emma and the team have been fantastic to work with throughout.

Initially Emma and the team ran our graduations and associated events, working alongside a small team to deliver our graduation ceremonies as we recovered from the pandemic. This involved everything from strategic advice and planning through to the details and operational delivery of the ceremonies on the day – always with a smile, good humour and exceptional attention to detail to ensure the best experience for both our internal clients and our guests.

And Emma was then a trusted advisor as we developed our own internal events team, moving us from Assemble Events’ commissioned services to setting up our own in-house team, which is now flourishing. This involved guidance on the scope and help with interviews, and meant the new team had guidance and support throughout.

The service is fantastic, always customer focused, and I’d highly recommend Emma and the team to anyone who wants first class strategic advice and operational support to make their events shine.”

David Ferguson Deputy Director, Communications & Events, Strategic Communications & Marketing (SCM), University of London

Ready to begin?

Let’s create something extraordinary.

Tell us about your event and we’ll be in touch: